Helping Ambitious Women Reclaim Their Voice and Presence.
Hi there,
Are you a woman in business who's been silencing herself?’
In meetings, you don't speak up. On social media, you overthink every post. In your business, you're holding back instead of going all in.
You know what you want to say. You know what you're capable of. But something keeps you quiet.
I see you.
You're exhausted from fighting yourself. Frustrated that you keep holding back when you know you're capable of more. You're exhausted from playing small. Frustrated that you keep getting in your own way.
The question keeping you up at night: "Why can't I just show up fully and be heard?"
I know that feeling intimately.
I've been the woman with something valuable to say who physically couldn't speak up. Who knew she belonged in the room but stayed invisible anyway.
As a fellow founder, I asked "Why can't I just show up?" more times than I can count.
It wasn't until my personal development journey that I realised the truth: it wasn't my experience or intelligence holding me back.
It was the hidden stories telling me to stay quiet. Stories that had been running the show since primary school.
After many years of self-development and now as a certified NLP Practitioner, I've uncovered what those unuseful stories are and learnt how to shift them.
Since then, I've had doors open to me like I could’ve never imagined. I’ve been speaking on panels, published in magazines, coaching business owners and mentoring people who’re looking for a career transition into digital marketing.
I’ve picked up tools and experience that have helped me get to where I am today. Now, I use those tools and resources to help my clients shed that old skin and reclaim their confidence.
How I help
Transformational Mindset & Confidence Coaching
Professional
Speaking
What makes me different from other coaches?
My coaching approach goes deeper than surface-level advice. We focus entirely on the internal shifts that create lasting change, because you can have all the credentials, experience, and talent in the world, but if you don't truly believe you belong in the room, you'll keep holding yourself back.
Mindset work isn't just about positive thinking or affirmations. It's about dismantling the limiting beliefs, internalised doubts, and unhelpful narratives that keep you playing small. holding We'll peel back the layers to get to the root of what's really you back—whether that's imposter syndrome, fear of being "too much," or the exhausting need to prove yourself.
This work requires honesty, vulnerability, and commitment. All I ask is that you come with an open mind, ready to challenge old patterns and step into the confident, unapologetic leader you're meant to be. If you're willing to do the work, the transformation is real.
About me
My confidence took a real beating when someone in primary school remarked that my voice was squeaky, like a mouse. That comment stayed with me for years. I became so ashamed of how I sounded that my throat would literally tighten each time I tried to speak up.
I spent years battling self-doubt and low self-worth. Nothing shifted until I uncovered what was truly holding me back - not my voice, but the beliefs I'd built around it. Once I identified and shifted those beliefs, everything changed. I stopped saying 'yes' to what others expected of me and started saying 'hell yes!' to myself.
I'm also:
A certified Neuro-Linguistic Programming (NLP) and Time Line Practitioner.
A volunteer Business Mentor with the Queensland Government’s ‘Mentorship For Growth’ program.
A digital marketing specialist with over 20 years of experience. (During which time I’ve worked with globally renowned brands such as Apple, Microsoft, and American Express to name a few and co-founded a digital agency in Sydney).
Founder of The Women of Colour Founders Network.
An active panel speaker at entrepreneurship events hosted by the Queensland Government and Advance Queensland.
I’m a born and bred Singaporean who migrated to Australia in 2004.
And I’m a mum to two beautiful young girls, and wife to my best friend of over 20 years. I love nothing more than being in the great outdoors, running, tending to my growing collection of indoor plants, reading and spending time with my family.
I’ve been featured in
Want to get in touch?
Whether you’re interested in booking me to speak at your next event, want to engage me for 1:1 mentoring and coaching, or would like professional career coaching in digital marketing, you can get in touch with me via the form below. Just let me know what area you are interested in, and I’ll be in touch.
Book a Free Clarity CallWhat people I’ve worked with have to say about me
Ali was one of the panellists at our “Diverse World of Entrepreneurship” event sponsored by the Queensland Government, together with River City Labs. Ali was an absolute inspiration.
She shared her experiences and challenges as a multicultural business woman trying to break through in a new country which proved invaluable and relatable to all. Ali’s authenticity and resilience shone through in her talk and I won’t hesitate to invite her again to speak at any future events.
As a skilled marketer, I excel at promoting and solving problems for businesses, but when it comes to my own business, I’ve struggled. Thankfully, Alicent came to my aid and offered invaluable guidance based on her extensive experience as both a marketer and business owner. Our hour-long consultation was a game-changer, and I now feel empowered with the knowledge and direction needed to elevate my business to the next level. Alicent’s professional insights have provided me with the clarity and motivation I need to succeed.
Through her role as a Mentoring for Growth mentor, Alicent is helping small business owners to attain a positive return on their investment, saving them both time and money. Business owners that attend a mentoring session with Alicent are provided with clear steps that they can take or investigate to help them address their business challenges and opportunities – saving them from potentially going round in circles unsure of what advice to seek, or who to seek it from.
Alicent is sincere about the value she places on being a Mentoring for Growth mentor and the opportunity it provides her to give back to her local community, particularly other business owners that are from culturally and linguistically diverse backgrounds.
About my one to one coaching
I've designed a high impact coaching framework called 'R.I.S.E' to help you harness your inner power, and unlock your best success, whether it’s in your career, in your business or in your personal life.
Coaching that focuses on exactly what you need
My one-to-one coaching works in a very flexible way, so that we can find and focus on the areas that will have the greatest impact on you on a personal and professional level.
We’re all different so I don’t believe in the ‘cookie cutter’ approach.
I have designed my coaching packages to meet you where you are and the outcomes you're after. If you're unsure about the best plan, book a free Clarity call so we can get to know each other. From there, we’ll book in 1:1 coaching sessions, where we’ll dig into the areas that will get you the best results.
A focus on mindset
We then put a growth plan together so that you can proceed with confidence. Doing this work can have a profoundly positive impact on your personal and professional life.
You have a huge amount of power within you, you just have to make sure you’re not holding yourself back.
For women in business, mindset work can play an even bigger factor. As a Singaporean born and bred proud Woman of Colour, with over 20 years experience in business, marketing and digital, I know this because I’ve lived it.
Whether it’s career coaching, business coaching or mindset coaching that you’re after (or a mix of these), I focus on helping you get to the bottom of what’s holding you back, and then overcome it, to unlock your best, most successful, and self-loving self.
As women, we can face many mental blocks and barriers in addition to social pressures and other internal and external factors. With a journey of identifying and overcoming these challenges, I now help others to do the same.
I’d love to get to know you and chat about how I can support you.
