Helping Ambitious Women Reclaim Their Confidence & Presence.
Hi there,
Is this you?
In work meetings, you don't speak up because you're tired of being overlooked each time you've spoken up.
On social media, you overthink every post and it stops you from ever posting. You've lost weeks and months of potential revenue and sales in your business.
You know what you want to say. You know what you're capable of. But something keeps you stuck, frustrated and spinning your wheels.
I see you.
You're exhausted from fighting yourself. Frustrated that you keep holding back when you know you're capable of more. You're exhausted from playing small. Frustrated that you keep getting in your own way.
The question keeping you up at night: "What am I doing wrong?"
I know that feeling intimately.
I've been the woman who has silenced herself in board rooms, lost weeks of business momentum and sales because of indecision and self-doubt.
I asked "What am I doing wrong?" more times than I can count.
It wasn't until my personal development journey that I realised the truth: it wasn't my experience or intelligence holding me back.
It was the hidden stories telling me to stay quiet. Stories that had been running the show since childhood.
After many years of self-development and now as a Confidence Coach and certified NLP Practitioner, I've uncovered what those unuseful stories are and learnt how to shift them.
Since then, I've had doors open to me like I could’ve never imagined. I’ve been speaking on panels, published in magazines, coaching business owners and mentoring people who’re looking for a career transition into digital marketing.
I’ve picked up tools and experience that have helped me get to where I am today. Now, I use those tools and resources to help my clients shed that old skin and reclaim their confidence.
How I help
Transformational Mindset & Confidence Coaching
Professional
Speaking
What makes me different from other coaches?
My coaching approach goes deeper than surface-level advice. We focus entirely on the internal shifts that create lasting change, because you can have all the credentials, experience, and talent in the world, but if you don't truly believe you belong in the room, you'll keep holding yourself back.
I've lived with imposter syndrome and the self-doubt that comes with it. I discovered it's not a confidence gap, it's an identity problem masquerading as a capability problem.
When you're stuck second-guessing decisions, overworking to prove yourself, and holding back, it erodes your performance, leadership, and professional progression.
This work requires honesty, vulnerability, and commitment. All I ask is that you come with an open mind, ready to challenge old patterns and step into the confident, unapologetic leader you're meant to be. If you're willing to do the work, the transformation is real.
About me
As a business owner and having had an extensive marketing career, I understand too well the challenges that we have to face and the barriers that we have to cross.
I was great at my job and climbed the corporate ladder quickly in Singapore. My confidence then took a real beating when my role was made redundant not once, but twice within a span of three years when I migrated to Australia.
I spent years after that experience battling self-doubt and low self-worth. Nothing shifted until I uncovered what was truly holding me back. It had nothing to do with competency but the beliefs I'd built around those experiences. Once I identified and shifted those beliefs, everything changed. I stopped saying 'yes' to what others expected of me and started saying 'hell yes!' to myself.
I'm also:
A certified Neuro-Linguistic Programming (NLP) and Time Line Practitioner.
A volunteer mentor with the Queensland Government’s ‘Mentorship For Growth’ program.
A digital marketing specialist with over 20 years of experience. (During which time I’ve worked with globally renowned brands, co-founded and exited a 7-figure digital marketingl agency in Sydney).
Founder of The Women of Colour Founders Network.
An active panel speaker at professional events hosted by the Queensland Government and Advance Queensland.
I’m a born and bred Singaporean who migrated to Australia in 2004.
And I’m a mum to two beautiful young girls, and wife to my best friend of over 20 years. I love nothing more than being in the great outdoors, running, tending to my growing collection of indoor plants, reading and spending time with my family.
I’ve been featured in
Want to get in touch?
Whether you’re interested in working with me, please book in a free 30-minute Clarity Call with me to discuss how I can best support you.
Book a Free Clarity CallWhat people I’ve worked with have to say about me
Ali was one of the panellists at our “Diverse World of Entrepreneurship” event sponsored by the Queensland Government, together with River City Labs. Ali was an absolute inspiration.
She shared her experiences and challenges as a multicultural business woman trying to break through in a new country which proved invaluable and relatable to all. Ali’s authenticity and resilience shone through in her talk and I won’t hesitate to invite her again to speak at any future events.
As a skilled marketer, I excel at promoting and solving problems for businesses, but when it comes to my own business, I’ve struggled. Thankfully, Alicent came to my aid and offered invaluable guidance based on her extensive experience as both a marketer and business owner. Our hour-long consultation was a game-changer, and I now feel empowered with the knowledge and direction needed to elevate my business to the next level. Alicent’s professional insights have provided me with the clarity and motivation I need to succeed.
In our coaching session Alicent asked very empowering questions, which supported me in apping into my own superpowers that were there all along.
By the end of the session she had me committing to posting my first YouTube video. I’m to report that a few days later I had the courage to go for it woohoo!
About my one to one coaching
I've designed a high impact coaching framework called 'R.I.S.E' to help you to identify what's really holding you back, and unlock your best success, whether it’s in your career, in your business or in your personal life.
Coaching that focuses on exactly what you need
My one-to-one coaching works in a very flexible way, so that we can find and focus on the areas that will have the greatest impact on you on a personal and professional level.
We’re all different so I don’t believe in the ‘cookie cutter’ approach.
I have designed my coaching packages to meet you where you are and the outcomes you're after. If you're unsure about the best plan, book a free Clarity call so we can get to know each other. From there, we’ll book in 1:1 coaching sessions, where we’ll dig into the areas that will get you the best results.
A focus on mindset
We then put a growth plan together so that you can proceed with confidence. Doing this work can have a profoundly positive impact on your personal and professional life.
You have a huge amount of power within you, you just have to make sure you’re not holding yourself back.
For women in business, mindset work can play an even bigger factor. As a Singaporean born and bred proud Woman of Colour, with over 20 years experience in business, marketing and digital, I know this because I’ve lived it.
Whether it’s career coaching, business coaching or mindset coaching that you’re after (or a mix of these), I focus on helping you get to the bottom of what’s holding you back, and then overcome it, to unlock your best, most successful, and self-loving self.
As women, we can face many mental blocks and barriers in addition to social pressures and other internal and external factors. With a journey of identifying and overcoming these challenges, I now help others to do the same.
I’d love to get to know you and chat about how I can support you.
