Supporting, coaching and inspiring Women of Colour in business, marketing & mindset
Hi there,
Are you a WoC in business who’s tossing and turning in bed night after night as you mull about in your mind ‘Why aren't things working out for me?’
Whether you’re asking for investment in your business venture or about to have a discussion with your boss about that overdue promotion or pay rise, I see you.
You’re feeling tired, dejected, rejected and at wits end. ‘Why me?’ is the question that you’ve been playing in your mind, over and over again.
I know what that feels like and means to you as I’ve been there, so many times, as a migrant WoC Founder and marketing professoinal, I’ve asked ‘Why me?’ too many times and it wasn’t until embarking on my personal development journey that I’ve learnt to truly embrace all that is me.
Since reconciling with all that is me, I’ve had doors open to me like I could’ve never imagined. I’ve been speaking on panels, published in magazines, coaching business owners and mentoring people who’re looking for a career transition into digital marketing.
I’ve picked up tools and experience that have helped me get to where I am today. It's my life’s purpose to share those with you so that you can shed that old skin and step back into your personal power.
I've got your back.
How I help
Transformational Business Success coaching
Professional
Speaking
What makes me different from other coaches?
You see, my coaching approach is quite different from other business coaches. Everything that I do is based on the Pareto principle, where 80% is mindset work and the other 20% is actual strategy and planning.
Yes, having well-thought out strategies and tangible plans are critical to any successful business, and so is a well-crafted resume important to getting that dream job. However, you could have the best business plan and the perfect professional resume and still not succeed in getting what you want; a thriving business and that dream job.
This is why doing the mindset work is so important. Mindset is far more than just believing in yourself, it’s about knowing that you have everything it takes to achieve your goals and dreams.
We'll dive deep into the root cause of what's holding you back; limiting beliefs, un-useful stories and peel back the layers of the onion.
I'll work with you to craft strategies that work for you including practical 'everyday' things and a well-thought out plan to set you up for your success.
All I ask is that you come with an open mind that is eager to step into a new 'you', do the work and get ready to start making waves and create mastery in your business or professional career.
About me
After many years battling with self-confidence and a sense of low self-worth, it wasn’t until learning to love and accept myself that I began to really shine in the areas of life that I’ve been feeling so frustrated with. I decided to stop saying 'Yes' to what others expected for me to saying 'hell yes!' to ME.
I'm also:
The Founder of The Women of Colour Founders Network.
A volunteer Business Mentor with the Queensland Government’s ‘Mentorship For Growth’ program.
A Career Mentor with the Victorian Government's 'Mentor Match' program.
A digital marketing specialist with over 20 years of experience. (During which time I’ve worked with globally renowned brands such as Apple, Microsoft, and American Express to name a few and co-founded a digital agency in Sydney).
A certified Neuro-Linguistic Programming (NLP) and Time Line Practitioner.
An active panel speaker at entrepreneurship events hosted by the Queensland Government and Advance Queensland.
I’m a born and bred Singaporean who migrated to Australia in 2004.
And I’m a mum to two beautiful young girls, and wife to my best friend of over 20 years. I love nothing more than being in the great outdoors, running, tending to my growing collection of indoor plants, reading and spending time with my family.
I’ve been featured in
Want to get in touch?
Whether you’re interested in booking me to speak at your next event, want to engage me for 1:1 business mentoring and coaching, or would like professional career coaching in digital marketing, you can get in touch with me via the form below. Just let me know what area you are interested in, and I’ll be in touch.
Book a Free ConsultationWhat people I’ve worked with have to say about me
Ali was one of the panellists at our “Diverse World of Entrepreneurship” event sponsored by the Queensland Government, together with River City Labs. Ali was an absolute inspiration.
She shared her experiences and challenges as a multicultural business woman trying to break through in a new country which proved invaluable and relatable to all. Ali’s authenticity and resilience shone through in her talk and I won’t hesitate to invite her again to speak at any future events.
As a skilled marketer, I excel at promoting and solving problems for businesses, but when it comes to my own business, I’ve struggled. Thankfully, Alicent came to my aid and offered invaluable guidance based on her extensive experience as both a marketer and business owner. Our hour-long consultation was a game-changer, and I now feel empowered with the knowledge and direction needed to elevate my business to the next level. Alicent’s professional insights have provided me with the clarity and motivation I need to succeed.
Through her role as a Mentoring for Growth mentor, Alicent is helping small business owners to attain a positive return on their investment, saving them both time and money. Business owners that attend a mentoring session with Alicent are provided with clear steps that they can take or investigate to help them address their business challenges and opportunities – saving them from potentially going round in circles unsure of what advice to seek, or who to seek it from.
Alicent is sincere about the value she places on being a Mentoring for Growth mentor and the opportunity it provides her to give back to her local community, particularly other business owners that are from culturally and linguistically diverse backgrounds.
About my one to one coaching
My professional coaching is designed to help you harness your inner power, and unlock your best success, whether it’s in your career, in your business or in your personal life.
Coaching that focuses on exactly what you need
My one-to-one coaching works in a very flexible way, so that we can find and focus on the areas that will have the greatest impact on you on a personal and professional level.
We’re all different so I don’t believe in the ‘cookie cutter’ approach.
It starts with a free discussion so we can get to know each other. From there, we’ll book in 1:1 coaching sessions, where we’ll dig into the areas that will get you the best results.
A focus on mindset
You have a huge amount of power within you, you just have to make sure you’re not holding yourself back.
For WoC, mindset work can play an even bigger factor. As a Singaporean born and bred proud Woman of Colour, with over 20 years experience in business, marketing and digital, I know this because I’ve lived it.
Whether it’s career coaching, business coaching or mindset coaching that you’re after (or a mix of these), I focus on helping you get to the bottom of what’s holding you back, and then overcome it, to unlock your best, most successful, and self-loving self.
As WoC, we can face so many mental blocks and barriers in addition to social pressures and other internal and external factors. With a journey of identifying and overcoming these challenges, I now help others to do the same.
I’d love to get to know you and chat about how I can support you.
Get in touch to book a free discovery call today.
